913: The Rewards of “Ruthless Transparency” | Jeff Noto, CFO, Zayo

When Jeff Noto is asked to reflect back on his 35 years with Verizon, he tells us that his earliest years with the company were spent scoring quick returns on investments that Verizon had made inside its fledgling wireless business.

“I always have to chuckle when I think back to how certain people thought that wireless would not be a product for very long,” comments Noto, who notes that being able to demonstrate speedy returns on investments became critical to securing future investments and for building the business case that wireless would someday soon be a viable alternative to “wire line” services.  

“Now, look at things from where we sit today, when everything has been reversed and wireless now provides the main means for communication—that is, at least from the perspective of from the handset to the tower,” observes Noto, who would climb the ranks at Verizon as an FP&A executive to eventually serve in steady succession of business unit CFO roles.

Asked why—after 35 years with other duties—2023 became the right time to step into a CFO role, Noto replies: “It was just a funny intersection where all things came together after the world had turned during my very long career with Verizon.”

For Noto, it was time to look beyond the “handset to tower” space and all of the other familiar communications pathways.

“From there, it becomes all about fiber-optics—and that’s what we do at Zayo,’ continues Noto, drawing our attention to his recent CFO appointment at the fiber-optics and network infrastructure company.

Says Noto: “I don’t know that there could have been a company other than Zayo that I would have left Verizon for—this is a great opportunity.”

No doubt this is a blush-worthy compliment, yet—coming from someone with 35 years at a single company—many of us are inclined to take Noto at his word. –Jack Sweeney