733: Eyes Wide Open | Laurence Capone, CFO, Pipedrive

Back in the early 1990s, Laurence Capone was a Paris-based public accountant serving a distinguished list of oil and gas industry clients when she heard about an audit assignment unlike any that she had taken on before.

It turned out that a manufacturer of cotton fabrics had engaged Capone’s firm to help to audit the operations of its subsidiaries located in central Africa. As a team was being assembled for the client engagement, Capone did not hesitate to express her interest and shortly found herself departing for a monthlong stay on the continent.

From the start, Capone knew better than to expect an indulgent environment. In fact, the region of central Africa—including Chad, where she would be based—was still experiencing waves of casualties from the AIDS epidemic.

“I was working with this local CFO, and even just getting together an accounting team was a challenge. Locally, 30% of the individuals had passed away due to AIDS or HIV,” recalls Capone, who says that early in her career she would frequently take on assignments that no one else wanted.

However, the audit assignment in central Africa stands out.

“The experience really marked me,” comments Capone, who adds that at this stage of her career she would also purposely pursue assignments involving different industries and different world cultures to broaden and test her business acumen.

The audit assignment in central Africa included both of these, as well as another realm from which to learn.

“You can imagine the social and human facets of the challenges that these companies were facing in the early ’90s,” remarks Capone, who credits the assignment with opening her eyes to the human side of the enterprise.

Says Capone: “It was the people and the people story behind everything that I was able to gather and learn from. The personal side and the life experience were very important.” –Jack Sweeney