1096: Why Usage Beats Revenue in Video SaaS | Gillian Munson, CFO, Vimeo

When Gillian Munson pictures a Vimeo customer, she doesn’t start with a filmmaker. She imagines a Fortune 500 grocer uploading a training clip, dropping in Vimeo’s player, and hitting publish without ever surrendering control—or ad space—to a third‑party network. That simple embed workflow, she tells us, explains why “eight of the ten largest healthcare companies” and a widening roster of retailers, insurers and media giants now trust Vimeo to keep their footage private.

Munson’s goal, stated plainly, is to build “the most trusted private video platform in the world.” The former Wall Street analyst has translated that ambition into a product that shuns advertising and prizes user autonomy. “We don’t sell ads,” she says, positioning Vimeo as the secure opposite of open video marketplaces. Instead, the platform thrives on a dual audience: enterprises that need friction‑free distribution and creators who still look to Staff Picks for artistic validation.

That duality fuels growth. The enterprise segment reached a “$100 million run rate” within just a few years, Munson tells us, and she is convinced “there’s a lot more to come.”